Saturday, March 14, 2020
Colonial Life DBQ essays There are several reasons as to why the colonies of the Chesapeake and the colonies of New England differed so greatly. The reasons all had to do with the climates, the religions, the people, and their motives for coming to the areas in which they settled. The climates of New England and the Chesapeake area differed greatly. This factored in and effected several different key differences. The climate down south was more conducive to cash crops such as sugar, tobacco, and rice- while New England's rocky and infertile soil catered to a lifestyle that revolved around manufacturing. The north would purchase crops from the south and then use them to manufacture goods. Then, they would sell the finished products to the south or to England. This ensured economic stability because Britain always bought products from the colonies, and the south depended on the north for finished goods. The climate also affected the quality and length of life. In the Chesapeake region, life expectancy was rather poor. Diseases like malaria were not uncommon and long days working in the fields often took years off one's life. Another problem was that when the colonists who had come to the south arrived, most were not into the whole idea that one had to plant crops and hunt in order to survive. They were mostly into looking for gold that didn't even exist. So from the start, their numbers dwindled and many died over the Because so many young men passed away, women actually had to be afforded certain rights, such as the widow's right to inherit her husband's property. This was a far cry from the rights of women up north. Basically, their rights included taking care of their children (they usually had about eight) taking care of the household, and being accused of practicing witchcraft. In New England, women just really didn't have that much power, mostly because men didn't ...
Wednesday, February 26, 2020
German Legal System - Essay Example The move toward political unification in the 19th century was accompanied by a trend toward legal unification, particularly in commercial matters. In other areas of law, however, the prerogatives of each political entity still governed and only after the attainment of political unification under Prussian dominance in 1871 were a start made on drawing up German legal codes (Berle & Means, 2005). Moreover, the impact of Nazi ideology was greatest on the Criminal Code and the Code of Criminal Procedure. This is because, the Code of Criminal Procedure was distorted almost beyond recognition by the activities of the Nazi-inspired People's Court, in which those convicted of crimes against the state were often sentenced to death (Berle & Means, 2005). The Law on the Reform of Civil Procedure was adopted on 27 July 2001 was the main issue within the Germany legal system in early 21st century. This reforms were designed to prepare the German judiciary for the 21st century against the background of scarce financial and personnel means, the overall goal of the reform law was to enhance efficiency and transparency by reducing the duration of civil proceedings while at the same time maintaining the high level of legal protection traditionally offered by German courts (Berle & Means, 2005). Yes there is room for improvement. The Law on the Reform of Civil Procedure can be strengthened on the issue the proceedings at first instance. The role of the first instance in general can be enlarged by limiting the standard of review at second instance (Berle & Means, 2005). Qn.2 My attitude to pre-contractual negotiations and discussions differ in 3 jurisdictions, in regard to legal responsibilities in each country (Australia, china and Germany) because the differences approaches applied pre-contractual negotiations and discussions can be explained by historical or cultural factors. This is because the laws relating to pre-contractual negotiations and discussions originate from specific historical or cultural factors of the country they are applicable. Qn.3 In Germany, a supervisory board not only has the power of supervising the board of directors and company operation, but also of supervising the financial affairs of the corporation and making business decisions to a certain extent (Berle & Means, 2005).The supervisory board has the duty of submitting their work reports to the supervisory board. In such a case, the supervisory board is not only the supervisory institution but also the decision-making institution of the corporation and has authority over the board of directors. In china, according to the Company Law, the shareholders' meeting has the authority of electing both directors and supervisors of a company whereby the boards are obliged to submit their reports to the shareholders' meeting for review and approval (Berle & Means, 2005). A supervisory board should have no less than three members and among them there should be a proper proportion of employee representatives. Unlike the German practice where the proportion of employee representatives is stipulated by law, the Chinese law leaves this to the articles of association of a company (Berle & Means, 2005). Australia should introduce supervisory board into its legal system. This is due to the fact that, in the modern global economy, competition exists not only in products but also in corporate governance systems. Therefore, reviewing Australia's current corporate
Monday, February 10, 2020
Burkes Key Ideas in Shelleys Work - Essay Example Similarly pleasure is something, which can be created from void, which can felt by its own origin or by the serenity of observing and sensing small and delicate joys. Pain can be visualized as it exists from 'nothing' but infinity. That infinity which resides deep inside human soul, and can only be felt by going through different channels of exploration, these channels actually reside within human existence and it is only possible to activate these channels, if one is aware how it feels to investigate things. How to feel fear, how to feel pain, and similarly how to overcome pain with pleasure. This obscurity can be identified in P.B. Shelley's work as it is the human mind, which creates obscurity, which creates and even beautifies its creation, sometimes in small and tiny things, those things that are often assumed as 'meaningless' to the world, might be of great importance to someone's imagination. It is actually what one perceives, how he perceives and in which way he perceives The refore, the vastness lies not in the nature, as a matter of fact the nature is still, possess some kind of serenity, but it lies within the limitations we set to our imagination. To some people nature has its own language, own way of conveying messages. Messages that can be understood not by everyone, but only those who know the way of feeling things, things that bring small joys, small delicacies with small breezes of tranquility. It is the silence of the nature, which can be felt, vastness lies within us, within our perception. Shelley has used the word 'dark' and 'glittering', so the abstract is our imagination, which leads to our approach in identification. It is the imaginative dilemma through which we can judge the degree of obscurity of our human nature. Our nature when compared to the 'landscape' reveals many hidden aspects to us. Like, the natural beauty or we can say the natural landscapes, is austere to human. It entirely depends upon us to how we take perception of it. E ither we feel it obscure, beautiful or we feel a painful experience. If we regard it as beautiful, to what extent we are skeptical about it, and how we are affected physically by the nature of its awesomeness. To Burke the concept of 'sublime' is the most powerful and effective degree of human experience, which can be felt by the natural factors of fear, pain and joy. A particular feeling of passion, which is caused by the sublime, leads human towards darkness or light. These conditions always exist in their true forms; they are pure without any obstacles of external environmental factors. Their purity can be assessed by the fact as to what extent they occupy the mind when they are present in any form. The same influence can be seen in Shelley's 'Mont Blanc' part 2 as 'My own, my human mind, which passively Now renders and receives fast influencings, Holding an unremitting interchange With the clear universe of things around;' -Percy Bysshe Shelley So, the influences when intercept themselves with clarity or obscurity, they have a strong influence on human mind or a strong hold on human mind. That influence can be seen in its highest form in the presence of pain or fear. Pain is more influential than
Thursday, January 30, 2020
The Coca-Cola Company Essay The Coca-Cola Company is the worldÃ¢â¬â¢s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. The company and bottling partners are dedicated to the 2020 Vision, a roadmap for doubling system revenues this decade, focused on five key areasÃ¢â¬âprofit, people, portfolio, partners and planet. Vision It represents what they need to accomplish in order to continue achieving sustainable, quality growth. People: Be a great place to work where people are inspired to be the best they can be. Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy peoples desires and needs. Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. Productivity: Be a highly effective, lean and fast-moving organization. Living their Values Their values serve as a compass for their actions and describe how they behave in the world. Leadership: The courage to shape a better future Collaboration: Leverage collective genius Integrity: Be real Accountability: If it is to be, its up to me Passion: Committed in heart and mind Diversity: As inclusive as our brands Quality: What we do, we do well Focus on the Market Focus on needs of their consumers, customers and franchise partners Get out into the market and listen, observe and learn Possess a world view Focus on execution in the marketplace every day Be insatiably curious Work Smart Act with urgency Remain responsive to change Have the courage to change course when needed Remain constructively discontent Work efficiently Act Like Owners Be accountable for our actions and inactions Steward system assets and focus on building value Reward our people for taking risks and finding better ways to solve problems Learn from our outcomes what worked and what didnÃ¢â¬â¢t Be the Brand Inspire creativity, passion, optimism and fun FOCUS ON CONSUMER Responding to consumers` needs with innovation Consumer needs and demands are constantly evolving throughout markets. In order to remain relevant to their consumers they establish clear category and brand priorities and define focused objectives. They drive innovation by continuously building on their strong family of brands and introducing new flavors and packages in specific markets. Part of their innovation process,Ã they are launching existing brands in new markets and re-launching or reinvigorating existing brands where appropriate. In many of the markets where adults are a growing segment of consumer base, they have launched several product innovations to ensure they meet their expectations and their increased interest in reducing their sugar and calorie intake. In 2008, they launched Coca-Cola Zero, a full-flavor no calorie Coca-Cola beverage highly popular among adult consumers, which is available in 20 out of 28 markets. They have progressively reformulated Fanta, Sprite and Nestea so they now contain up to 30% fewer calories than in 2010. This has been a gradual process to enable the consumers to adjust to the reduced sugar content. The average calorie content of beverages is now 31Kcal/100ml, representing a 16% decrease since 2011 and supporting their commitment to promoting healthy lifestyles. They are also innovating in the use of natural sweeteners, Stevia, a plant-based extract that has zero calories. In 2012, they launched Sprite with Stevia in Switzerland, and itÃ¢â¬â¢s mainly used in Nestea range available in 12 markets. Nutritional labelling information Key nutritional information is on front-of-pack labels of bottles and cans. In Europe, they have pioneered the use of Guideline Daily Amounts (GDAs) on front-of-pack labels since 2009. These show calorie, sugar, fat, saturated fat and salt content in absolute values and as a percentage of daily intake. These are reported per serving and as a proportion of a healthy diet, the most important piece of information needed to control weight. Additionally, no- and low-calorie beverages are clearly labelled on front-of-pack, so that consumers can identify them more easily. In 2012, they were one of 12 companies that signed up to the new EU Regulation on Food Information to Consumers, a voluntary framework for labeling of Guidelines Daily Amounts. Making packaging more sustainable While the content and origin of products are the basis, their packaging in a range of sizes and material types is also vital in meeting consumer needs. Packaging comprises an average of 22% of the cost of goods sold, a percentage they aim to reduce through minimizing raw materials used. They focus in particular on reducing the amount of packaging, known as light-weighting and on increasing the recycled and renewable content ofÃ cans and bottles. They also work with suppliers to increase the recycled content of packages as using recycled instead of virgin material reduces the carbon footprint of packages. Recycling of metal and glass is already well established, with recycled content accounting for around half of the material in cans and bottles. Their focus is on the recycled content of our PET bottles. In 2013, their use of recycled PET rose by 23%. They also use refillable packaging, equating to 10% of volume. As well as recycled content, The Coca-Cola Company advances plant-based packaging innovation for the Coca-Cola System. For example, a plant-based PET Ã¢â¬â PlantbottleÃ¢â ¢ Ã¢â¬â developed by The Coca-Cola Company, was the first fully recyclable PET bottle made with up to 30% plant-based material( the bottle of Dorna in Romania). Marketplace execution Five core principles: Availability means placing the range of products within easy reach of consumers in the right package, in the right location, at the right time. Affordability means offering a wide variety of desirable, premium quality products, in packages appropriate for the occasion, at the right price. Acceptability means supplying an extensive and growing range of products that meet the highest quality standards in each country, enhancing their acceptability to consumers. Activation means motivating consumers to choose their products by improving product availability and attractiveness at the point of purchase and by building brand strength in their local markets. Attitude is about the way sales representatives and their people behave every day in their interactions with customers ensuring that they meet their needs with an objective to become the preferred supplier of choice. Customer care centers They established customer care centres that provide a single and efficient point of contact between the customers and themselves leading to improved satisfaction scores. To track the overall performance, they have employed the independent external organization GfK to provide a measure of customer satisfaction across markets. Hellenic Good Morning Meetings The Ã¢â¬ËHellenic Good Morning!Ã¢â¬â¢Ã¢â¬â¢ meetings enhance execution in the marketplaceÃ whereby the sales force teams in each country meet on a daily basis, set key targets for each day, review results from the previous day and reward best performers. Marketing and merchandising They develop strong relationships with customers by focusing on execution of customer marketing promotions and merchandising at the point of sale. They support it by conducting regular customer satisfaction surveys and by developing innovative materials for retail sales activation, including new racks, point-of-sale visuals and sales aids for customers. They also conduct market analyses to better understand unique shoppers and purchase occasions in different trade channels. This information is used to develop all of non-alcoholic ready-to drink beverage categories at every point of sale. They sponsor significant sporting, cultural and community activities across all countries. They seek to integrate consumer marketing and sponsorship activities with retail promotions. In conjunction with the global sponsorship of the Olympic Games by The Coca-Cola Company, which dates back to 1928, they engage in a range of promotions. The Coca-Cola CompanyÃ¢â¬â¢s association with international sporting events such as the Olympics, the Football European Cup and the Football World Cup also enables them to realize significant benefits from the unique marketing opportunities of some of the largest and most prestigious sporting events in the world. PERPETUAL INNOVATION Joe Tripodi, Chief Marketing and Commercial Officer of The Coca-Cola Company laid out his company approach to brand reinvention and the strategy it adopted to winning over Ã¢â¬Å"MillennialsÃ¢â¬ , those crucial consumers born between the early 1980s and the early 2000s. Millennials are digital natives, having been born into a world dominated by the Internet. According to Tripodi, Ã¢â¬Å"They expect unlimited choice, personalized and delivered through multiple channels at maximum speed.Ã¢â¬ Millennials are striving to change their world to align with a new set of values. In this new world order the spark of an idea can ignite a flame across an entire region in seconds, thanks to modern technology. The individual has incredible power to sway opinion, start a movement, and even topple governments. The key to any brand staying relevantÃ is to constantly innovate and evolve by being nimble and progressive, and to share the same values that Millennials respect. There are 5 specific areas where Coke is focusing on innovation: Packaging, Partnerships, Products Equipment, Consumer Provocations, and Cultural Leadership. Innovation at Coca-Cola means that good ideas and best practices can be scaled globally and can travel. This is not easy in a huge multinational corporation, with a market cap of $175 billion, but it is possible. Creativity, asserts Tripodi, is essential to drive innovation, as is courage, risk taking, and reinvention. This is not limited just to how Coke goes to market. It means having to reinvent the company and the way itÃ¢â¬â¢s it is structured and networked internally and externally. Ã¢â¬Å"It is our ability to adapt, to participate in, and even lead in culture, that will allow us to achieve our business goalsÃ¢â¬ , he says. And those business goals are extraordinarily ambitious. CokeÃ¢â¬â¢s goal, known as its 2020 Vision, is to double its business by the end of the decade or, in other words, to double what it took 125 years to create! 1. Packaging For Coke, packaging has been a defining aspect of its essence and a key part of its engagement strategy. The contour-shaped Coca-Cola bottle will be 100 years old in 2015. Its shape is iconic, and totally synonymous with the brand. Coke has experimented, and had success, with a variety of packaging innovations over the years, but when sales and brand equity suddenly declined in Australia a couple of years ago, Coke needed to find relevance with Millennials. The solution was an ingenious, if risky, packaging idea: Customizable packaging by replacing the Ã¢â¬Å"CokeÃ¢â¬ branding with AustraliaÃ¢â¬â¢s most popular Teen first names. Instead of a Ã¢â¬Å"CokeÃ¢â¬ you could order and drink a Ã¢â¬Å"MikeÃ¢â¬ , Ã¢â¬Å"DaveÃ¢â¬ or Ã¢â¬Å"Suzy.Ã¢â¬ This was hugely successful Down Under: Sales spiked, with an incredible amount of social media impressions and expressions. Customized packaging has now been activated in 30 countries so far. In Japan, where customizing packaging by names could not be done, Coke found another ingenious way to deliver the idea. It partnered with Sony so its customers could download free songs that were tied to their birth year. 2. Partnerships Coke looks at its partners as co-creators of its Portfolio of Innovation. ItÃ dynamically manages the partnerships as assets and Tripodi emphatically states, Ã¢â¬Å"WeÃ¢â¬â¢re better and stronger with the capabilities of our partners.Ã¢â¬ 3. Products equipment Critical to CokeÃ¢â¬â¢s future is keeping its pipeline full. This past year it introduced over 500 new beverage products around the world. One exciting innovation is the FreeStyle machine, a new generation of fountain dispenser. Offering over 100 products, it enables any kind of flavor mix, creating new and unique flavor combinations. ItÃ¢â¬â¢s a big shift: out of manufacturing and into equipment innovation to enable consumer co-creation and customization. The individualized consumer experience with the products is a key Millennial expectation. A new mobile app lets consumers save all their blends, so any Freestyle machine will know their favorite flavor combo. Data based on user feedback on the Freestyle, combined with technical monitoring which provides Coke with insight on product, consumer engagement and new dispenser opportunities. It is real-time consumer co-creation with the potential to develop completely new markets for the company. 4. Consumer provocations Part of CokeÃ¢â¬â¢s engagement strategy, he explains, is to move away from being a brand that promotes happiness, to a brand that provokes happiness. The heart of CokeÃ¢â¬â¢s engagement program is social platforms that provokes experiences through stories that are sufficiently powerful and share worthy to fuel conversations with many. 5. Cultural leadership As the most recognized brand in the world, it is a known fact that Coke has a position in the global cultural consciousness. To stay relevant in a marketplace that is being reordered by Millennials, it has to engage itself in active conversations with this generation. And sometimes those conversations can be awkward, but they are important to take on. Like, for example, the subject of obesity. To that end, Coke has developed what they have termed a 360 degree Engagement Plan, that includes low and no calorie beverages, transparent nutrition information, inspiring well-being and encouraging people to get active and moving by supporting physical activity programs, together with a commitment of not advertising to children under the age of 12. The manager warns that marketers should not be seduced byÃ technology alone. Without creativity, a strong story, one canÃ¢â¬â¢t make a strong connection. Using all of the tools of innovation and storytelling gives Coke the opportunity to spread their brand of happiness around the world and stay relevant. MARKETING MIX Segmentation Market segmentation is the process of portioning market into groups of potential customers with similar needs and/or characteristics who are likely to exhibit similar purchase behavior. Objective of such a process is to analyze and understand market, identify opportunities and use or develop competitive edge to capitalize on those opportunities. The Coca Cola Company segments the customers based on the following criteria: Geographic segmentation: Coca Cola has segmented the worldwide market on the basis of geographies. There are various divisions created for major regions of the world and heads of each division report to the parent company. Lot of autonomy is given to each division to run the operations. Place of consumption: Coca Cola segments the market on the basis of the place of consumption of the beverage. Most of consumption takes place on premises such as bars, restaurants, cinemas etc, while the rest takes place in homes. Product type: Coca Cola segments the market on the basis of the type of products bought by customers. The market is divided into Cola products and non cola products. Cola products currently provide majority of the revenues, but the proportion of non cola products is increasing. Demographics: The segmentation is done on the basis of age, as well as income. Targeting Coca Cola targets different segments with different ads. Primary market is represented by young people, aged between 12 and 25 years old, with people from 25-40 comprising the secondary market. Cola products are targeted towards people who want strong flavor, while Diet Coke and its variants are targeted towards the sub segment that is health conscious. The health conscious segment of the market is targeted also by the non cola beverages. Some of the products, such as Sprite, specifically target teens and college students, while others, such as Limca, target young working population. Positioning Coca Cola positions its products as refreshing and thirst quenching. The products are said to bring joy: Open Happiness. The products are associated with having a good time with friends and family and enjoying everyday life. They are also marketed as consistent and of high quality. ROMANIAN MARKET Coca-Cola HBC Romania is the biggest company in the non-alcoholic beverage industry in the country and is a franchised bottler of The Coca-Cola Company. Coca-Cola HBC Romania (410 billion Euro turnover in 2013) started operations in Romania in 1991 and now it employs 1,700 people. They operate three bottling plants across the country and channel products through 14 warehouses and distribution centers. The product portfolio consists of: leading brands Coca-Cola, Fanta and Sprite local brands such as the natural mineral waters: Dorna, Dorna Izvorul Alb, Poiana Negri brands licensed by other companies, such as Nestea and Illy. ADVERTISING Share a Coca-Cola campaign For the 1st time in brandÃ¢â¬â¢s history, Coca-Cola offered its logo to its consumers and told them to surprise the loved ones offering them a Coca-Cola bottle with their own name on it. The campaign was firstly launched in Australia in 2011 with the purpose to bring back the consumers` interest. The result was a 7% increase in the consumption among young people. From that moment on, the campaign expanded in more than 80 countries. The idea proved to be very successful on the Romanian market too, where it was launched in 2013. Andrei, Ana or Maria had their own Coca-Cola bottles because during that period, the most popular 150 Romanian names replaced the known brand logo. Also, Coca-Cola let its consumers share with friends also, with Ã¢â¬Å"Share a Coca-Cola with a gamerÃ¢â¬ or Ã¢â¬Å"Share a Coca-Cola with a bikerÃ¢â¬ . The cans and bottles of Coca-Cola also included a series of other words used to define someone like Ã¢â¬Å"loverÃ¢â¬ , Ã¢â¬Å"your halfÃ¢â¬ , Ã¢â¬Å"the sexy girlÃ¢â¬ , Ã¢â¬Å"VIPÃ¢â¬ , Ã¢â¬Å"DivaÃ¢â¬ , Ã¢â¬ËStarÃ¢â¬ and so on. Say it with a song campaign The idea of having your bottle personalized was continued in 2014 through music. During summer, the Coca-Cola logo was accompanied by the lyrics ofÃ famous songs. Besides lyrics, the bottles had on their labels a QR code, which could be scanned, allowing the consumers to listen to a fragment of the chosen song, before sending it to friends. Moreover, the initiative encompassed a smartphone application through which the consumers could make new friends by identifying people with the same musical preferences in their proximity. Banner Duet Campaign Launched in July 2013, Coca-Cola Banner Duet Campaign is one of the most innovative digital campaigns of last year: the campaign offered users the opportunity to record a personalized digital duet with Adi Despot, the famous lead singer of Ã¢â¬Å¾Vita de VieÃ¢â¬ rock band. In banners across the web, the musician invited the users to call him using their phones. Once they call the number shown, the banner recognizes the call, Adi answered and offered to sing the famous song Praf de Stele together in a duet with him. Adi sang in the banner and the users used their phone as the microphone, and all the singing voices were recorded as a personal duet with him. Besides being part of a unique experience, the users had the chance to win tickets to one of the most important music events in Romania BESTFEST and a meet and greet with the artist. In the 2nd stage of the campaign, all the participates that recorded duets with Adi, were rewarded for the effort: Best voices got a personal YouTube video of their duets On MTV, voices of the recorded users were integrated in the official clip of Praf de Stele At B`ESTFEST, Adi Despot shared the stage with all the voices recorded, and played them as his chorus connecting his fans from digital to the ones from the event. Let`s eat together campaign (2013) The beverage brand combined live tweets with pre-recorded spots in an effort to help people rediscover the happiness of eating meals together. In fact, a whopping 60% of Romanians do not eat meals together, instead opting to live a solitary culinary life in front of their TV sets. Coca-Cola Romania enlisted MRM Worldwide to help Romanians rediscover the happiness of sharing a meal together, of course in hope of associating it with a Coke. They ran a typical ad showing family and friends coming together with the help ofÃ Coca-Cola. However, unlike any other spot ever created, this one integrated live tweets on national television. At the bottom of the ad, there was a text bar that hosted tweets from fans featuring the hashtag #LetsEatTogether. MRM live-edited the tweets as they flowed in and chose up to seven tweets to show each time the ad was played. Most of the tweets were addressed to specific people, with friends inviting friends to have a meal together and enjoy each otherÃ¢â¬â¢s company. As a result, CokeÃ¢â¬â¢s Twitter base in Romania increased 15% and the ad garnered over 1 million social media impressions. Placing live Twitter mentions into a pre-recorded ad presents an incredibly innovative way to combine traditional advertising formats with todayÃ¢â¬â¢s social media, and proves that you can really invite someone over for a meal through your TV. Radar for good App Campaign (2014) As part of the Crazy for Good initiative, a global project dedicated to people doing good for random strangers, Coca-Cola Romania via MRM Bucharest created Radar For Good, the first mobile platform for close range volunteering, to support the people who want to do good in the society right now. The app shows you where, near you, you can do something good at the moment. This is a good use of locational data for a specific cause. A spokesperson at McCann lets us know: The campaign generated much buzz in Romania, converted over 21.000 volunteers. Also, over 130 NGOs enrolled their causes in Ã¢â¬Å"Radar for GoodÃ¢â¬ and reported an increase in volunteering numbers to up to 50%. CORPORATE SOCIAL RESPONSABILITY Improving water efficiency In their bottling plants, they closely monitor water sources, minimizing the amount of water they withdraw. By incorporating water saving technologies in their production lines, they have managed to improve the efficiency with which they use water. For example, in Romania two new technologies have been implemented in recent years: Ã¢â¬ ¢ dry lubrication technology eliminates substantial water consumption as gel instead of water moves the beverages along the conveyors on their PET production lines Ã¢â¬ ¢ ionized air technology washes PET bottles, instead of water. Working in partnership Ã¢â¬Å"The Green DanubeÃ¢â¬ is their most longstanding partnership. Together with theÃ International Commission for the Protection of the Danube River, they conduct conservation and awareness-raising activities in Romania and nine other countries lying in the river basin. These include annual Danube Day celebrations, which see the participation of tens/hundreds of thousands of people. In 2008 and 2009, Ã¢â¬Å"Tasuleasa SocialÃ¢â¬ and Ã¢â¬Å"Mai Mult VerdeÃ¢â¬ organizations conducted a large-scale reforestation event in Vatra Dornei and a cleanup of the Siret riverbanks from Vatra Dornei to Galati, including nine cities. At the same time, 200 children from 65 high schools in the area participated in multiple training sessions on volunteering and civic responsibility, leadership, project management, survival skills and first aid. 250 training hours were made possible thanks to volunteer specialists and public figures such as Marcel Iures, Ada Milea and Catalin Stefanescu. SMURD, RomaniaÃ¢â¬â¢s Mobile Emergency Service for Resuscitation and Extrication, joined the program and offered first aid and survival trainings, alongside the volunteers at the Siret river banks clean up. An additional 2,500 teens participated. As part of the Ã¢â¬Å"Adopt a river from its spring to its mouthÃ¢â¬ (Golden Award at European CSR Awards 2013), water protection and conservation platform, they set up a Ã¢â¬Å"Water Educational CenterÃ¢â¬ in one of their former plants in Dorna Candrenilor. Here local teenagers can learn about biodiversity, pollution and ways to address it, responsible tourism, best practices in volunteering. The project was carried out in partnership with the Romanian Ministry of Environment and Forests, Calimani National Park and Tasuleasa Social organization. At the center and through a series of other educational and ecological campaigns developed over time in Dorna Candrenilor, they are contributing to the long-term protection and conservation of natural riches and water resources in the area where their mineral waters spring. The results of the Ã¢â¬Å"Adopt a river from its spring to its mouthÃ¢â¬ integrated program, from north of the country, where they bottle the mineral waters to the Danube Delta are: 32,500 trees planted, 70 tonnes of waste collected, 2.5 million euros accessed by local authorities for sewage system and filtering stations for Dorna inhabitants, adopting a law for forbidding the industrial fishing, adopting the urbanism plan in Danube Delta. Energy and climate protection They are accelerating their efforts in the parts of the business that use the most energy: the bottling plants, fleet and cold drink equipment. In bottling plants, they are building combined heat and power units. They are also expanding energy-savings programs. In their fleet, they are exploring and expanding the use of hybrid vehicles and alternative fuels. They are also changing driver behavior with the Safe and Eco-Driving program. Their new energy-efficient cold drink equipment emits up 50% less CO2 emissions than 2004. Packaging and recycling They are working to reduce the environmental impacts of their packaging at every stage of its lifecycle. The integrated approach includes: Reducing the amount of packaging they use Increasing recycled content Promoting recycling and recovery Sport and physical activity Approximately 1,900 people actively participate in their sports and fitness activities each year: The Red Bike contest and tour. Promoting the Active Lifestyle principles is one of the many ways Coca-Cola HBC in Romania brings together its two major commitments: towards people and towards the environment. Ã¢â¬Å"Go green with the Red Bike!Ã¢â¬ was an event whose concept was launched by Coca-Cola HBC Romania and Green Revolution under the patronage of Bucharest City Hall and the Romanian Cycling Federation. The main objective of this program is to encourage BucharestÃ¢â¬â¢s citizens to adopt a healthy lifestyle. For the second consecutive year, over 1,200 Bucharest citizens have gathered in Izvor Park to take part in the biggest cycling tour for amateurs, the Ã¢â¬Å"Red BikeÃ¢â¬ . CONCLUSIONS Coca-ColaÃ¢â¬ ¦More than a Product? In fact, itÃ¢â¬â¢s not just about the product any more. ItÃ¢â¬â¢s about stories, memories, associations, and human connections (although of course, these connections would have been very carefully and deliberately engineered by talented marketers over many years and countless board meetings). This is something that Coca-Cola have been the masters of for over 100 years. Even if you duplicated the entire Coca-Cola production process and produced a drink that tastes identical, (or better for that matter!), you could not duplicate the memories people have of the brand, and therefore their connection to it. The secret recipe of Coca-Cola may no longer be secret. It may not even be unique any more. But the memories associated with the brand are, and that is what makes the brand so much more valuable than other colas. Tangible and intangible assets combine to create financial brand equity. This equity is derived from peopleÃ¢â¬â¢s willingness to pay a premium for the brand and an unwillingness to accept substitutes. Like the Tiffany bracelet, people would rather pay more for the recognized brand due to the (deliberately engineered) feelings and identity they associate with it, which have been nurtured by the company over many years. Coca-ColaÃ¢â¬â¢s marketing strategy has always been to associate happiness, positivity and the good life with their products, from 1906Ã¢â¬â¢s rather officious and puritanical Ã¢â¬ËThe National Temperance BeverageÃ¢â¬â¢ slogan, to 1971Ã¢â¬â¢s slightly more idealistic Ã¢â¬ËIÃ¢â¬â¢d like to buy the world a CokeÃ¢â¬â¢, which despite not actually being the official slogan, became so successful that itÃ¢â¬â¢s still remembered fondly to this day. Their secret is the focus on: stories, memories, connections, events, positive associations, positive experiences. Without these, a brand will forever remain just one of many options. Coca-Cola have a history of fascinating the public with their marketing campaigns. Except Coca Cola donÃ¢â¬â¢t call marketing campaigns Ã¢â¬Ëmarketing campaignsÃ¢â¬â¢, rather a Ã¢â¬Å"system wide collaborative effort to engage with consumers in a meaningful and effective wayÃ¢â¬ . An example of this attempt to increase the romantic associations with the brand is the recent Ã¢â¬ËShare a CokeÃ¢â¬â¢ campaign. This was an attempt to create positive connections between people with Coke at the center that according to their figures created an increase in volume of sales, household penetration and brand love scores. Having such a dominant brand that it eclipses any other in general conversation and becomes synonymous with that particular product provides the strongest possible competitive advantage and is the holy grail of brand equity.
Wednesday, January 22, 2020
THE DRUIDS During the Anglo-Saxon period, magic was often practiced among several different classes of people in their own ways. It was considered sinful but its power was always believed in. Their knowledge of magic was first sought out from the biblical story, The Three Wise Men. According to one legend, the men who visited baby Jesus were astrologers who located him by magic use of the stars. The Bible has many ferences to magic, sorcery, and witchcraft. Since religion was valued during the Anglo-Saxon period, the Bible held the laws to their lives. Church authorities tried to ban witchcraft but people in many parts of the world continued to practice witchcraft as a religion. From the Anglo-Saxon period, the most well known of these people were the Druids. The Druids were the priests or ministers of religion among the ancient Celtic nations in Gaul, Britain, and Germany. They combined the functions of the priest, the magistrate, the scholar, and the physician. Druidism is a reconstruction of the beliefs and practices of the ancient Celtic priesthood-professional class. They underwent lengthy training; about twenty years. Druids led all public rituals, which were normally held within fenced groves of sacred trees. They didn't use any images to represent the object of worship. A circle of stones enclosing an area from twenty to thirty yards in diameter, constituted their sacred place. The most sacred of this is the Stonehenge. When privacy was called for, these rituals took place in sacred grooves and clearings hidden deep in the forests. They believed in only one god, to whom they gave the name "Be'al". In modern english this translates to "the life of every thing," or "the source of all beings". It has a connection with the Phoenician Baal. The Druids identified this with the Sun. Fire was referenced as a symbol of the eternal life. In record, most of the leaders were males. It wasn't known whether female Druids were considered of equal part. Two festivals were of great importance to the Druids. The first festival took place in the beginning of May and was called Beltane or "Fire of God". A large fire was heated on an elevated spot, in honor of the sun, whose returning beneficence t hey then welcomed after the winter time. The second festiva... ... Druidism itself was destroyed or continued deeply underground throughout most of the Celtic lands. Though Druidism is not a common practiced religion today, it still does exist even here in the United States. The spirit of the Druids will never die due to the ancient "Druid" altars, beds, rings, stones, stone circles, and temples they have left behind. Other present day religious leaders have followed and adopted the same beliefs as the Druids. Though we are not as familiar with these magicians, their legends and remnants still haunt the European lands. Works Cited BOOK Dersin,Denise. What Life Was Like Among Druids And High Kings. Richmond, Virginia: Time Life Inc., 1998. Encyclopedia Wallis, Wilson D. "Druid." The World Book Encyclopedia. 1970 Edition. INTERNET SOURCES Celtic Druidism. http://www.religioustolerance.org/druid.htm Druids. http://celt.net/Celtic/History/d_overview.html The Druids. http://witchcraft.simplenet.com/druid.html
Tuesday, January 14, 2020
You know those periods of time youÃ¢â¬â¢re all done with classes and have no reading to do? Well there are many things that can be done to pass the time. To keep your body healthy we can do some exercise and sports activities like badminton, soccer, hockey or swimming. Those who love challenging activities can join paintball, rock climbing, flying fox and mountain climbing. We can do many activities. Get a gym membership or try a new bike trail. Met up with other joggers and run through various part. Good health can make all other aspects in your life better including your work. So we should have a healthy lifestyle. We can take a vacation or picnic with family or friends during holiday. We can go to recreational park, beach or island. It feels more relax to see the beautiful scenary of nature if you go to an island or beach. Why donÃ¢â¬â¢t you try scuba diving. It is realy interesting to travel the marine life and see the nature under the sea. If you are an avid reader, then you could spend your free time catching up those book that you havenÃ¢â¬â¢t finished yet. Fun does not always mean fuss. You can find relaxation and entertainment with books that capture your interest. It doesnÃ¢â¬â¢t mean that you have to buy it. You can go to library and have unlimited books there. Those who have a digital camera can take photograph of scenary, people, birds and many more. Just head out your camera to anywhere and enjoy the art of nature. During our free time we can surf the internet. The internet is full of fun and interesting things. Visit your favourite website and learn new things. Catch up your favourite blogs and social sites like facebook or twitter. I know all of you have a facebook account right. As for me, I love listening to music and watching Korean drama. I bet many of you love k-pop right? IÃ¢â¬â¢m sorry if IÃ¢â¬â¢m wrong. Make sure to limit that activity to one particular day or time. This way, you will have more time to do your other tasks when you have set time to take care of your need for entertainment . ItÃ¢â¬â¢s okay for you to do what ever you want as long as you can control it. DonÃ¢â¬â¢t be to fond with something and forget your study. We should use our time wisely and have a good and happy lifestyle.
Monday, January 6, 2020
Since its discovery in 1981, the scientific community has put up with the struggle of finding a vaccine for the human immunodeficiency virus, or HIV, the root cause of AIDS or acquired immune deficiency syndrome. Although numerous advancements in combating the virus have helped to reverse the epidemic, there is still no known cure. However, recent studies have shown some results that may possibly be the precursors to eradicate the disease. One example would be the trials of a possible vaccine conducted on primates at both Paris-Descartes University and at the University of Chinese Medicine in Guangzhou. Along with finding a vaccine, an alternative method has been proposed in Time Magazine with altering the CCR5 gene in cells, which isÃ¢â¬ ¦show more contentÃ¢â¬ ¦SIV is the monkey equivalent of HIV, and therefore serves as a substitute for the HIV virus. The vaccine consisted of inactivated SIV administered alongside the TB-suppressant bacterium BCG, and subsequently with gut bacter ia Lactobacillus genus and worked by stimulating the production of a previously unknown group of CD8 T-cells that, while recognising HIV themselves, stopped the monkeysÃ¢â¬â¢ CD4 cells from recognizing SIV as a foreign invader, thereby preventing an immune response to SIV. Therefore the SIV did not have the specific immune-activated CD4 cells to reproduce and establish an infection in the body. The SIV/BCG vaccine was given to six monkeys as a vaginal gel, while seven received it as a rectal douche. Eight received it as an oral vaccine which when proved completely effective, were also given another oral vaccine of iSIV plus the Lactobacillus plantarum bacterium. Another eight were given iSIV plus Lactobacillus rhamnosus, a common species found in the human gut and many probiotic supplements. In the results, 15 of the 29 subjects were completely protected from SIV infection. However, vaginal and rectal formulations were not 100 percent protective. In a major breakthrough, monkeys t hat received the vaccine as an oral formula along with SIV rectally, were unable to be infected. On the contrary, 26 monkeys with no vaccine, inactivated SIV without bacteria or bacteria without vaccine were all affected with the usual SIV. Five who